- Project Size: 730 acres
- Project Type: Multiuse Community
- Land Uses: Residential, Resort, Golf, Commercial, Retail, Open Space
The Herberger Interests
- Project Launched: 1991
- Site Sales Completed: 2003
Woodbine teamed with the Herberger family of Phoenix/Scottsdale to create the Kierland community on a 730-acre site owned by the Herbergers since the 1950s. The Master Plan was unanimously approved in 1991 in the largest rezoning case in Phoenix’s history. After an initial residential site sale in 1993, Woodbine developed the Kierland Golf Club, which opened in 1996. A steady pace of site sales followed, and in 2002 Woodbine opened the highly successful The Westin Kierland Resort & Spa on a site surrounded by the golf course. Woodbine has continued involvement in the community as manager of the master property owners association and majority owner of Kierland Commons, the 38-acre, award-winning mixed-use development that includes retail, dining, office and residential components.
Kierland’s location in the Scottsdale Road resort corridor of northeast Phoenix offers dramatic views of the surrounding McDowell Mountains and Pinnacle Peak. A three-mile hike-and-bike trail links residential, schools, retail and recreation within the development, which is bisected by the six-lane, landscaped Greenway Parkway.
Lesson Learned - In the late 1980s, we decided to play to our strengths rather than explore new markets and products at the same time. Whether we were lucky or smart, Kierland has been one of our most successful development projects.