Representative Services
Woodbine is available to provide development services from the concept stage to the asset disposition phase, from a one-time consultation to long-time ownership projects. The following is representative of tasks we have performed in the various stages of our past projects. Fundamental to every stage is a clear understanding of project scope and an unrelenting adherence to budget and schedule. If we can be of assistance to you on your project, please give us a call.
Opportunity Identification / Site Selection / Market Positioning Phase
- Identify desirable market area through computer analysis and supporting discussion with operator prospects
- Identify prospective site and local land partner
- Conduct preliminary site analysis and initial site planning
- Analyze zoning and permit requirements
- Conduct market and positioning analysis
- Determine contributed land partnership format opportunities to minimize initial cash equity requirements
- Determine local partner’s interest in equity investments
- Identify prospective operator / partner
- Manage asset or site acquisition, including coordination with third-party intermediaries
- Define construction project scope of work (new build, soft or hard renovation / repositioning / adaptive reuse, acquisition / divestiture, brokerage / sales / marketing, etc.)
Schematic Design Phase
- Initiate concept development and initial programming of facility components
- Coordinate master plan for future phases
- Prepare preliminary facility or land-use program (room or office count, public space, F&B outlets, parking, golf club, function space, etc.)
- Prepare pre-development expense budget
- Execute pre-development letter of agreement between Woodbine and other principals
- Assemble consulting team (identify, qualify, negotiate pre-development agreements / contracts)
- Manage site planning and schematic design process
- Qualify operators and negotiate agreement(s)
- Seed capital contributions
- Technical assistance services
- Equity contributions
- Operator / property management agreement
- Golf (or other amenity) access agreement (if golf is under separate control)
- Access agreements
- Shared-use agreements
- Brand standards compliance issues
- Interface with local government officials; determine plan reviewing, permitting, inspection requirements
- Determine federal and state code requirements, i.e., ADA, hazardous materials, swimming pool, etc.
- Prepare preliminary development budget and schedule
- Manage preliminary value engineering, pricing
- Prepare preliminary pro formas
- Confirm Go / No-Go Decision
Feasibility / Capitalization Phase
- Conduct internal feasibility analysis
- Retain feasibility consultant (identify, qualify, negotiate contract)
- Manage market study
- Assemble preliminary consulting team (identify, qualify, negotiate contracts) *
- Manage concept development process
- Finalize facility program with supporting data from market study and operator
- Research and negotiate public sector participation and incentives
- Determine capital sourcing strategy (in-house, intermediary, investment bankers, etc.)
- Prepare presentation package for capitalization (project description, renderings, project budget, pro formas, term sheets, etc.)
- Implement debt and equity capitalization strategy
- Negotiate debt and equity legal documents
- Execute joint venture agreement and related formation documents (WDC, operator and equity investors)
- Prepare Buy / Sell Analysis
- Confirm Go / No-Go Decision
* Our strength is in coordinating a team of experts in technical fields that we typically outsource, including:
- Design consulting (architecture, interior, lighting, graphic, etc.)
- Engineering (civil, MEP, HVAC, structural, sound, environmental, etc.)
- Feasibility / Market Study / Highest-and-Best-Use Analysis
- Information systems and technology consulting
- Historical preservation consulting
- Legal consulting
- Property management
Design and Brand Development Phase
- Finalize pre-construction consulting team (identify, qualify, negotiate contracts) *
- Complete design process (final plans and specifications, construction administration)
- Manage theme / brand development process, including: creation of positioning strategy, facility / outlet / operating names, storylines, art and signage program, etc.
- Qualify contractors (general, landscape, FF&E, etc.)
- Competitively bid project
- Negotiate guaranteed maximum price or lump sum contracts
- Finalize project budget and schedule
- Prepare and distribute project documentation; manage team communication
- Confirm Go / No-Go Decision
* Our strength is in coordinating a team of experts in technical fields that we typically outsource, including:
- Design consulting (architecture, interior, lighting, graphic, etc.)
- Engineering (civil, MEP, HVAC, structural, sound, environmental, etc.)
- Feasibility / Market Study / Highest-and-Best-Use Analysis
- Information systems and technology consulting
- Historical preservation consulting
- Legal consulting
- Property management
Construction / Pre-Opening Phase
- Finalize consultant / contractor selections and contract negotiations (negotiated agreement, competitive bid or combination, including MWBE commitments)
- Manage the construction process (coordination of building(s), infrastructure, golf course and related facilities, FF&E, loan administration, etc.)
- Coordinate governmental construction oversight process
- Create pre-opening operational plan & budgets
- Develop and implement marketing / communications plans (collateral, events, PR, pre-opening advertising, grand opening events, etc.)
- Manage utility and infrastructure procurement process
- Manage FF&E Design, Purchasing and Installation Process (including service contract negotiation) **
- Negotiate third-party lease agreements (e.g., retail operators, special amenity operators)
- Prepare and distribute project documentation; manage team communication
- Refine Market Positioning Statement and Marketing Infrastructure (market research update, marketing plan strategy / development, customer acquisition strategy, public and community relations)
- Coordinate opening transition plan with operator / tenants
- Organize and implement punch list team and procedures
- Manage Funding, Loan Draws and Accounting for Project; coordinate with owner requirements
** FF&E Design, Purchasing and Installation Services:
- Prepare preliminary and final budget vs. actual spreadsheet itemizing all FF&E items to be bid, purchased and installed
- Verify quantities of all FF&E items to be purchased and installed
- Distribute requests for quotations, receive and analyze bids, negotiate terms and conditions
- Prepare and execute purchase orders and service contracts for all FF&E goods and services
- Prepare and update FF&E lead-time schedule for critical items
- Expedite manufacture and delivery of FF&E goods and services
- Maintain logs of all contact with FF&E vendors
- Maintain purchase order logs itemizing vendors, quantity and description of items purchased, installation location, delivery status, shop drawing status, cutting and strike-off sample approvals, date item received, purchase order amount, actual billed amounts, net cost, tax, freight cost, total cost and variance to budget
- Reconcile receiving documentation with quantities and costs of items purchased and cost of goods invoiced
- Receive and properly process and code all invoices for payment
- Disburse funds to vendors after receiving all required documentation
- Catalogue flame spread certificates, operating instructions, cleaning, care and maintenance instructions and warranties. Transfer to owner for future reference and use.
- Ensure compliance with all agreements, permits, etc. (zoning, brand / operator specifications, standards, etc.)
Asset Management Phase
- Manage accounting / bookkeeping and financial / compliance reporting
- Prepare / review / approve annual business plan
- Conduct periodic owner-operator meetings (financial statements, capital expenditures, FF&E replacement, marketing, sales, comparative / competitive analysis and benchmark reporting, revenue and profitability enhancements, etc.)
- Coordinate legal counsel
- Monitor operator performance / accountability (asset expense review, monitoring, reduction; ROI analysis) and make recommendations
- Monitor operator’s implementation and integration of marketing plans (local / regional / national) and make recommendations
- Review and monitor operator’s life / safety policies and procedures
- Review and monitor management fees and operator allocations
- Review and monitor operator MWBE policy; review implementation procedures
- Plan, review and approve all significant capital expenditures and utilization of FF&E reserve funds
- Review and approve third-party contracts and leases; negotiate as necessary
- Determine renovation needs and match with funding sources
- Review physical property, and recommend value enhancement opportunities
- Coordinate property tax valuation protests and litigation
- Review/manage risk and insurance requirements
- Review and manage treasury function
- Review, monitor and manage debt compliance
- Recommend exit strategy
- Manage ownership transitions
- Manage site, parcel and bulk sale opportunities, with or without third-party intermediaries
Additional Real Estate Services
- Financial Engineering / Accounting Services
- Accounting and financial management
- Audit coordination
- Debt and equity sourcing, negotiation and closing
- Refinancing & debt restructuring
- Life Cycle Economic Projections / Review / Monitoring
- Lender / Appraiser Coordination
- Monitoring of Debt Coverage Ratios
- Interest Rate Hedging
- Monitoring of Loan-to-Value Ratios
- Property Cash Investment Management
- Manage Ownership Accounts Payable
- Manage Construction Loan / Equity Draw Reports
- Insolvency Services
- Creditor Services
Image / Awareness Management
- Communication coordination (consultants, corporate, brand, property levels)
- Marketing communications
- Government relations
- Industry organization relations
- Public / community / media relations services

